Basic Sales Training |
Basic Selling Skills Courses |
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Foundation Knowledge
Prospecting (internal / external)
Contacting Prospective Customers
Central Sales Process - Engage the Customer
Manage the Process - Sales Planning
Communications
Master Reference Modules (non-interactive lists and resources)
- 85 Most Common Sales Stopping Objections with Prevention and Response Strategies provided
- 39 Closing Strategies
e-Books and Tools
Go to: www.LearnSellingOnline.com curriculum comparisons |
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Functional
Product / Service / Company Knowledge
The purpose of this course is to introduce you to using your product, service and company knowledge as a part of the selling process. The process itself is one in which the prospect is an active participant.
Learn how to:
- Define and differentiate
the concepts of features, advantages and benefits
- List the features
of products and services and the problems they solve for the customer
- Explain the features
of products and services with their respective advantages and benefits
- Identify the clues,
signs or symptoms that indicate a problem exists that can be solved
by the product's and service's features
- List the company's
features and the problems they solve for the customer
- Explain the company's
features with their respective advantages and benefits
- Identify the clues,
signs or symptoms that indicate a problem exists that can be solved
by the company's features
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Competitor
Analysis
We all have competition.
Most of the people we call on in our prospective customer organizations
already have someone providing products and services that can fill the
same or similar needs we can fill. Others have a choice to use or not
to use a product or service. "Do nothing" is also a competitor.
It
is difficult to sell against the competition until you know specific
information about them. Armed with this information you will know what
objections to expect and how to neutralize them. You will know
exactly where to focus your conversations with the prospect that will always uncover problems only you can solve. This course will teach
you how to find your "unique and distinctive selling points."
Learn how to:
- Define and differentiate
the concepts of unique selling points and distinctive selling points
- Identify competing
products/services/companies
- Collect competitor
intelligence and update competitor analysis on a continual basis
- Differentiate products/services/company
from each competitor
- Identify competitor's
advantages that will show up as objections
- Identify ways to
neutralize the competitor's advantages and develop strategies to prevent
these predetermined objections
- Develop standardized,
effective responses to these predetermined objections
- Determine competitor's
weaknesses where I have corresponding strengths
- Translate strengths
into features, advantages and benefits
- Identify the clues,
signs or symptoms that indicate a problem exists that can be solved
by the company's unique or distinctive selling points
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Prospecting |
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Profile & Qualify Prospective Customers
Calling on the right
companies is a matter of knowing the common characteristics your best customers share, then developing a template or profile to compare
and match prospects. Sounds simple? Yet, salespeople have been
shown to spend as much as 64% of their valuable selling time
talking with prospects who are not qualified. With the profiling process
you'll learn here, you will be able to develop gentle direct and indirect
questions to quickly qualify the prospect.
Learn how to:
- Describe the identifying
characteristics such as market, market segment, size, volumes purchased,
competitors and corporate value systems of the most desirable customers
in order to construct comparison profiles
- Estimate potential
volume of purchase by correlating readily available data such as number
of employees, square footage, etc.
- Project current
and future customer needs based on the profile
- Determine sales
resource allocation based on account profile
- Develop series
of qualifying questions starting with knock out questions
- Identify non-intrusive
resources such as directories, lists, annual reports and other printed
material to pre-qualify prospects
- Identify the key decision-makers by the types of decisions they make
- Know the types
of benefits each decision maker is most interested in based on the role
they play
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Research the Prospect
In competitive selling,
the mission is to determine how, through the use of your products, service
and the manner in which your company conducts business, you can competitively
advantage your customers by increasing their ability to generate profitable
revenues, lower their overall cost of operation, enhance or strengthen
their image and/or decrease their vulnerability in their market place.
This means you must
understand how they are currently getting their needs met, business
plan, competitive pressures, and market fundamentals that significantly
impact their ability to buy from you.
Learn how to:
- Identify how the
customer makes money and how what I sell impacts their ability to
do so
- Determine the
critical processes necessary for the customer to have a product/service
to sell and how my offer impacts this ability
- Understand the
customer's business plan as it relates to the products/services I
sell
- Understand the
customer's selling environment and how what I sell can competitively
advantage them in their market place
- Identify current
suppliers and the products/services they sell to this prospect
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Contacting Prospective Customers |
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Telephone Cold Calling
The telephone cold
call strategies in this module will help you prevent initial contact
objections such as, "not interested," "just send me your
literature," "already have someone." It will also,
show you how to transition "screeners" into "coaches" and efficiently set "priority appointments" for future
phone or in-person meetings.
Learn how to:
- Recognize the techniques that build a coaching role for the initial contact person.
- Use strategies that block initial contact objections.
- Develop opening remarks for telephone cold calls.
- Set priority appointments.
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Voice Mail Strategies
Voice mail gives you
the opportunity to deliver your 30 second high impact commercial when
you have the prospects undivided attention and to get the prospect
to return your calls by leaving a compelling business reason to do
so. You'll learn how to create and deliver voice mail messages that get
results.
Learn how to:
- Use voice mail
as an advertising medium
- Utilize the voice
mail exit function to locate your prospect
- Write the 30 second
high impact commercial
- Leave a compelling
reason to return your call
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Central Sales Process - Engage the Customer |
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Value Selling FAB-TEA Model
The FAB/TEA is designed for call center deployment where time is of the essence and for retail sales applications where customer engagement is critical to advancing the sale. This model is a straightforward, easy to learn, and highly flexible way to sell value.
Feature: Tell the Feature
Advantage: Explain it
Benefit: Ask how the Benefit will fill the previously identified need.
Learn how to:
- Use the primary research questions to orient the customer in areas where you are strong, the competitor is weak and the customer has needs
- Structure those interview questions so they lead directly into the value selling model
- Use your strengths to offset areas competitors advantages that you are unable to neutralize
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Closing Strategies of the Masters
Obtaining closure on each milestone in the strategic sales plan is a natural part of systematically advancing the sale to closure. But for half the population (both buyers and sellers), with a particular personality preference, getting
closure is anxiety producing.
On the other hand,
sales people very often don't ask for the order simply because they don't
know what buying signs look like or they don't know how to close or both. This course will teach you to recognize buying signs and 39
low pressure high power closing strategies that you can use throughout
the sales process.
The purpose of this course is to present effective closing strategies and guidelines for using them.
Learn how to:
- Describe a closing and how it is a natural part of the sales process.
- Identify what can cause anxiety for both the prospect and the seller.
- Define the proper closing mind set that helps make the sale happen.
- Recognize the prospect's "buying signs."
- Be familiar with closing strategies and the step in your sales process where they are most appropriate.
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Objection Responding
Throughout the sales process you are taking specific actions to prevent most of the common sales stopping objections you get. And even with those efforts there will be an objection that gets past the "Prevention" strategy, doesn't get "Preempted" at the appropriate time and now you're faced with having to "Respond" to it. This course is designed to equip you with some of the most effective ways of handling these objections.
Linked to this course are the 85 most common sales stopping objections along with Prevention strategies and Responses that other salespeople have used successfully.
Learn how to:
- Define and differentiate objections from conditions or resistance
- Learn how missing "Buyer Beliefs" cause objections
- Understand the connection between your competitor's strengths and the specific objections you get
- Differentiate Prevention, Preemption and Response strategies
- Provide a 3 Step formula for constructing Preemption and Response strategies
- Use "Active Listening" skills to earn the right to be heard when you respond to an objection
- Use "Transition Sentences" to support the prospect without agreeing, help them save face and prepare them to get new information that they can use to make a new decision
- Use powerful "Phrases of Persuasion" sentence structures when delivering your response when you have no direct way of countering the objection
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Manage the Process - Sales Planning |
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Ratio Management
Managing your sales
activity goals and ratios helps you to: know the frequency and success
rates required to generate sales, know what you have to do each week
to meet your production goals, and enable you to make accurate sales
forecasts. This knowledge brings to those who know there ratios,
a real sense of security that only comes from knowing what you
must do to produce your targeted results.
Learn how to:
- Define the sales activities to track
- Recognize the ratios to beat
- Set up tracking methods
- Leverage key ratios and monitor others
- Write a prospecting plan
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Time and Territory Management
Develop customer and prospect contact plans that will minimize travel time and maximize selling time with accounts with the greatest potential.
Learn how to:
- Categorize and classify customers and prospects
- Determine the potential sales volume available in the territory
- Develop criteria to determine frequency of contact by type of contact
- Determine number of prospects available in the territory
- Understand the time averages for different types of client / prospect contact methods
- Develop a contact plan by type and frequency of contact
- Design a territory traveling plan
- Redistribute resources to meet goals
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Communications |
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Trust and Rapport Building
The purpose of this course is to present a clear means of establishing trust and rapport with customers. The content is directed to sales personnel, customer service personnel, and people in customer service roles who are also responsible for sales.
Learn how to:
- Define trust as it relates to customers
- Define rapport and how it impacts customer attitudes and behaviors
- Differentiate between motive and technique
- Recognize the importance of the customer's four business needs
- Recognize methods that create and strengthen trust and rapport in a business setting
- Describe the concept of Psychological Truth
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Master Reference Modules (non-interactive lists and resources)
- 85 Most Common Sales Stopping Objections with Prevention and Response Strategies provided
- 39 Closing Strategies
e-Books and Tools
- Priority Prospect Project (P3) Strategy Session Manual (PDF)
- P3 two page instruction guide (PDF)
- Conditioning the Mind for Success - 8 page guide (PDF)
- Prospect Management Spreadsheet (sort capable)
- Sample Word doc file ABC Co for Spreadsheet. (for ease of use, save in same folder as the Prospect Management Spreadsheet)
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